Exploring Corporate Strategy : Text & cases.

By:

Johnson, Gerry

Contributor(s):

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2008.Edition: 8th ed. / Gerry Johnson, Kevan Scholes, Richard WhittingtonDescription: xxxvi, 878 p. : col. ill. ; 27 cm. + Internet access cardISBN:

9781408206935 (pbk.) :
9780273711926 (pbk.) :
9780273711940 (Internet access card) :
9780273706731 (videodisc) :

Subject(s):

DDC classification:

658.4012 22

LOC classification:

HD30.28

Summary: An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Newtownabbey Campus	658.4012 (Browse shelf(Opens below))	Available	39548000005475

Previous ed.: 2005.

Includes bibliographical references and index.

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

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