Cover -- Title Page -- Contents -- About the authors -- Preface -- 1 Introduction to Tour Guiding -- Travel is a basic human need -- Tour guide -- the mediator -- A brief history of tour guiding -- Tour leader -- guide, escort, or manager? -- What do guests want the tour guide to do? -- What do companies expect of a tour guide? -- The job description of a tour guide -- Technology and tour guides -- Compensating tour guides -- 2 The Tourist -- Types of tourism -- Travel stages and visitor concerns -- Challenges faced by international visitors -- Why do visitors need a tour guide?

Tourists with disabilities -- Responsible tourism -- 3 Communication for Tour Guides -- Communication -- Understanding cultural differences -- 4 The Art of Interpretation -- Characteristics of a powerful interpretation -- Types of interpretation -- How to interpret? -- Techniques of interpretations -- 5 Planning -- Research -- Interpretation goals -- Designing -- Product development -- Monitoring -- Planning a career as a tour guide -- 6 Basics of Tour Guiding -- Dos and Don'ts -- Heritage walks -- Guiding on a walking tour -- Leading on a moving vehicle -- Tools of the trade -- Things to avoid

7 Guiding Scenarios -- Cultural tourism -- Guiding a group at an archaeological site -- Guiding a group at a place of worship -- Leading at a museum -- The attraction of nature -- Nature tours -- 8 Professional Challenges while Guiding Tourists -- Demanding tourists and handling them -- Handling emergencies -- Handling questions -- Leading tourists with responsibility -- Tour leading -- Leading in a post-Covid scenario -- 9 The Business of Tour Guiding -- Setting up a business -- Planning an itinerary -- Partners in business -- Legal considerations -- Ethics and conduct -- Index

A complete manual to tour guiding based on the author's first-hand experience of training more than 3000 tour guides. Packed with real life international case studies, each chapter follows a thorough pedagogic structure with features such as training objectives, key terms, theory highlights, assignments, further reading and links to videos.

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