Destination Branding : managing place reputation /
Destination Branding : managing place reputation /
[edited by] Nigel Morgan, Annette Pritchard, Roger Pride.
- Third edition.
- xvii, 370 pages : illustrations ; 24 cm
Previous edition: 2004.
Includes bibliographical references and index.
By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding.
9780080969305 (pbk.) : No price No price
Advertising--Tourism.
Tourism--Marketing.
Travel and Tourism.
HF6161.T63 / D4 2011
338.47910688
Previous edition: 2004.
Includes bibliographical references and index.
By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding.
9780080969305 (pbk.) : No price No price
Advertising--Tourism.
Tourism--Marketing.
Travel and Tourism.
HF6161.T63 / D4 2011
338.47910688