Principles And Practice Of Marketing
Blythe, Jim.
Principles And Practice Of Marketing Jim Blythe. - 2nd ed. - Andover : South-Western Cengage Learning, c2009. - xxi, 744 p. : col. ill. ; 28 cm.
Previous ed.:London: Thomson, 2006.
Includes bibliographical references and index.
9781408011478 (pbk.) : £45.99
Marketing.
Business and Management.
658.8
Principles And Practice Of Marketing Jim Blythe. - 2nd ed. - Andover : South-Western Cengage Learning, c2009. - xxi, 744 p. : col. ill. ; 28 cm.
Previous ed.:London: Thomson, 2006.
Includes bibliographical references and index.
9781408011478 (pbk.) : £45.99
Marketing.
Business and Management.
658.8