Digital Business and E-Commerce Management : Strategy, implementation and practice /
Chaffey, Dave, 1963-,
Digital Business and E-Commerce Management : Strategy, implementation and practice / Dave Chaffey. - Sixth edition. - xxxi, 680 pages : illustrations (colour) ; 27 cm
Includes bibliographical references and index.
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
9780273786542 (pbk.) : £49.99 No price No price
Electronic commerce.
Business enterprises--Computer networks.
Business and Management.
658.872
Digital Business and E-Commerce Management : Strategy, implementation and practice / Dave Chaffey. - Sixth edition. - xxxi, 680 pages : illustrations (colour) ; 27 cm
Includes bibliographical references and index.
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
9780273786542 (pbk.) : £49.99 No price No price
Electronic commerce.
Business enterprises--Computer networks.
Business and Management.
658.872