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Marketing : Course book.

Marketing : Course book. - London : BPP Learning Media, 2007. - viii, 500 p. : ill. ; 30 cm. - Business essentials . - Business essentials. .

"Supporting HNC/HND and Foundation degrees."

Includes bibliographical references and index.

ISBN: 9780751744736 (pbk.)

Subjects--Topical Terms:
Marketing--Examinations--Study guides.

Dewey Class. No.: 658.80076

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