Marketing Strategy
Blythe, Jim.
Marketing Strategy Jim Blythe. - London : McGraw-Hill Education, c2003. - xvii, 293 p. ; 25 cm.
Includes bibliographical references and index.
This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position.
9780077098421 (pbk.) : £30.99
Marketing--Management.
Strategic planning.
Business and Management.
HF5415.13
658.802
Marketing Strategy Jim Blythe. - London : McGraw-Hill Education, c2003. - xvii, 293 p. ; 25 cm.
Includes bibliographical references and index.
This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position.
9780077098421 (pbk.) : £30.99
Marketing--Management.
Strategic planning.
Business and Management.
HF5415.13
658.802