Strategic Marketing
Cravens, David W.
Strategic Marketing David W. Cravens, Nigel F. Piercy. - 7th ed. - Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003. - xviii, 843 p. : ill., facsims., maps, port. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Previous ed.: 2000.
Includes bibliographical references and index.
This textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy.
9780071151610 (pbk.) : £36.99
Marketing--Management.
Strategic planning.
Marketing--Management--Case studies.
Business and Management.
HF5415.135 / .C72 2003
658.802
Strategic Marketing David W. Cravens, Nigel F. Piercy. - 7th ed. - Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003. - xviii, 843 p. : ill., facsims., maps, port. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Previous ed.: 2000.
Includes bibliographical references and index.
This textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy.
9780071151610 (pbk.) : £36.99
Marketing--Management.
Strategic planning.
Marketing--Management--Case studies.
Business and Management.
HF5415.135 / .C72 2003
658.802