The Marketing Game : How the world's best companies play to win /
Schulz, Eric.
The Marketing Game : How the world's best companies play to win / Eric Schulz. - London : Kogan Page, 2000. - xiv, 290p. ; 24 cm.
Originally published: U.S.: Adams Media, 1999. Includes index.
The Marketing Game is aimed at anyone involved in marketing, be they the owners of a small shop or employees working in a trans-global corporation. The author reveals the traps to avoid when communicating with consumers and clients.
9780749431983 (hbk.) : £19.95
Marketing.
Marketing--Management.
Business and Management.
HF5415.122
658.8
The Marketing Game : How the world's best companies play to win / Eric Schulz. - London : Kogan Page, 2000. - xiv, 290p. ; 24 cm.
Originally published: U.S.: Adams Media, 1999. Includes index.
The Marketing Game is aimed at anyone involved in marketing, be they the owners of a small shop or employees working in a trans-global corporation. The author reveals the traps to avoid when communicating with consumers and clients.
9780749431983 (hbk.) : £19.95
Marketing.
Marketing--Management.
Business and Management.
HF5415.122
658.8