Marketing Communications : An integrated approach.
Smith, P. R. 1957-
Marketing Communications : An integrated approach. - London : Kogan Page, 1993. - 403p.
The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.
9780749407759 (pbk) : £19.95
658.8
Marketing Communications : An integrated approach. - London : Kogan Page, 1993. - 403p.
The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.
9780749407759 (pbk) : £19.95
658.8