Marketing Plans : How to prepare them, how to use them /
McDonald, Malcolm.
Marketing Plans : How to prepare them, how to use them / Malcolm McDonald. - 6th ed. - Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007. - xvii, 675 p. : ill. (some col.) ; 25 cm.
Previous ed.: Oxford: Butterworth-Heinemann, 2002. Includes index.
In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.
9780750683869 (pbk.) : £29.99
Marketing.
Marketing--Planning.
Business and Management.
HF5415.13 / .M369183 2007
658.802
Marketing Plans : How to prepare them, how to use them / Malcolm McDonald. - 6th ed. - Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007. - xvii, 675 p. : ill. (some col.) ; 25 cm.
Previous ed.: Oxford: Butterworth-Heinemann, 2002. Includes index.
In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.
9780750683869 (pbk.) : £29.99
Marketing.
Marketing--Planning.
Business and Management.
HF5415.13 / .M369183 2007
658.802