Building Great Customer Experiences /
Shaw, Colin.
Building Great Customer Experiences / Colin Shaw and John Ivens. - Basingstoke : Palgrave Macmillan, 2002. - xvi, 224 p. : ill. ; 24 cm.
Includes bibliographical references and index.
With the use of compelling examples and case studies, the author in this text examines building and delivering great customer experiences.
9780333990131 (hbk.) : £19.99
Customer relations.
Customer relations--Case studies.
Business and Management.
HF5415.5 / .S53 2002
658.812
Building Great Customer Experiences / Colin Shaw and John Ivens. - Basingstoke : Palgrave Macmillan, 2002. - xvi, 224 p. : ill. ; 24 cm.
Includes bibliographical references and index.
With the use of compelling examples and case studies, the author in this text examines building and delivering great customer experiences.
9780333990131 (hbk.) : £19.99
Customer relations.
Customer relations--Case studies.
Business and Management.
HF5415.5 / .S53 2002
658.812