Digital Marketing.
Hanlon, Anne Marie.
Digital Marketing. - 3rd ed. - 1 online resource (524 pages)
List of Case Examples -- List of Figures -- List of Tables -- About the Author -- Preface to the Third Edition -- Acknowledgements -- Praise for Digital Marketing -- Online Resources -- Part 1 Digital Marketing Essentials -- Part 2 Digital Marketing Tools and Channels -- Part 3 Digital Marketing Strategy and Planning -- Part 4 Digital Marketing Management -- Appendix A The United Nations Sustainable Development Goals -- References -- Index.
9781036202194
Electronic books.
Digital Marketing. - 3rd ed. - 1 online resource (524 pages)
List of Case Examples -- List of Figures -- List of Tables -- About the Author -- Preface to the Third Edition -- Acknowledgements -- Praise for Digital Marketing -- Online Resources -- Part 1 Digital Marketing Essentials -- Part 2 Digital Marketing Tools and Channels -- Part 3 Digital Marketing Strategy and Planning -- Part 4 Digital Marketing Management -- Appendix A The United Nations Sustainable Development Goals -- References -- Index.
9781036202194
Electronic books.