Marketing for Tourism, Hospitality and Events.
Hudson.
Marketing for Tourism, Hospitality and Events. - 2nd ed. - 1 online resource (507 pages)
ABOUT THE AUTHORS -- ONLINE RESOURCES -- PREFACE -- 1 TODAY'S MARKETING ENVIRONMENT -- 2 UNDERSTANDING TODAY'S CONSUMER -- 3 DIGITAL MARKETING -- 4 THE MARKETING PLAN -- 5 THE TOURISM AND HOSPITALITY PRODUCT -- 6 PRICING -- 7 DISTRIBUTION -- 8 THE ROLE OF ADVERTISING AND SALES PROMOTIONS -- 9 PUBLIC RELATIONS AND PERSONAL SELLING -- 10 CUSTOMER SERVICE -- 11 MARKETING RESEARCH -- 12 TOURISM MARKETING ETHICS -- INDEX.
9781529672961
Electronic books.
Marketing for Tourism, Hospitality and Events. - 2nd ed. - 1 online resource (507 pages)
ABOUT THE AUTHORS -- ONLINE RESOURCES -- PREFACE -- 1 TODAY'S MARKETING ENVIRONMENT -- 2 UNDERSTANDING TODAY'S CONSUMER -- 3 DIGITAL MARKETING -- 4 THE MARKETING PLAN -- 5 THE TOURISM AND HOSPITALITY PRODUCT -- 6 PRICING -- 7 DISTRIBUTION -- 8 THE ROLE OF ADVERTISING AND SALES PROMOTIONS -- 9 PUBLIC RELATIONS AND PERSONAL SELLING -- 10 CUSTOMER SERVICE -- 11 MARKETING RESEARCH -- 12 TOURISM MARKETING ETHICS -- INDEX.
9781529672961
Electronic books.