Principles of Marketing. (Record no. 107)

MARC details
000 -LEADER
fixed length control field 01527nam a2200313 i 4500
001 - CONTROL NUMBER
control field BDZ0051974787
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260218091701.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292449364 (pbk.) :
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781292449333 (ebook) :
Terms of availability No price
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
Description conventions rda
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2024
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
245 10 - TITLE STATEMENT
Title Principles of Marketing.
250 ## - EDITION STATEMENT
Edition statement Nineteenth edition /
Remainder of edition statement Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.
250 ## - EDITION STATEMENT
Edition statement Global edition.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 768 pages :
Other physical details illustrations (colour) ;
Dimensions 28 cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
Source of heading or term ukslc
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230118t20242024enka f b 001|0|eng|d
500 ## - GENERAL NOTE
General note Previous edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021.
520 8# - SUMMARY, ETC.
Summary, etc 'Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.),
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Balasubramanian, Sridhar
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
Title of a work Principles of marketing.
Version 18e.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
39548000001047 18/02/2026 Reference 658.8 Ballymena Campus Ballymena Campus         18/02/2026
39548000001048 18/02/2026 Lending 658.8 Ballymena Campus Ballymena Campus         18/02/2026