Emarketing Excellence : (Record no. 1880)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01171cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0018428399 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260331130217.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012018941 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415533355 (hbk.) : |
| Terms of availability | £95.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415533379 (pbk.) : |
| Terms of availability | £32.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| -- | StDuBDSZ |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .S615 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave, |
| Dates associated with a name | 1963- |
| 245 10 - TITLE STATEMENT | |
| Title | Emarketing Excellence : |
| Remainder of title | Planning and optimizing your digital marketing / |
| Statement of responsibility, etc | Dave Chaffey and PR Smith. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | New York, NY : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 613 p. : |
| Other physical details | ill. (mostly col.) ; |
| Dimensions | 26 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120510s2013 enka b 001 0 eng d |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP. |
| Institution to which field applies | Uk |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc | Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| Fuller form of name | (Paul Russell), |
| Dates associated with a name | 1957- |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| Barcode | Date acquired | Koha item type | Full call number | Permanent Location | Current Location | Withdrawn status | Lost status | Damaged status | Total Checkouts | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|
| 39548000005557 | 31/03/2026 | Print Book - Lending | 658.872 | Newtownabbey Campus | Newtownabbey Campus | 31/03/2026 |