Foundations of Marketing John Fahy and David Jobber.

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TextPublication details: Maidenhead : McGraw-Hill Education, c2015.Edition: 5th edDescription: xix, 358 p. : col. ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Magherafelt Campus	658.8 (Browse shelf(Opens below))	Available	39548000003050
Print Book - Lending	Newtownabbey Campus	658.8 (Browse shelf(Opens below))	Available	39548000005531

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Previous	658.562015195 Statistical Process Control /	658.7 The Logistics and Supply Chain Innovation Handbook : Disruptive technologies and new business models /	658.7 The Logistics and Supply Chain Innovation Handbook : Disruptive technologies and new business models /	658.8 Foundations of Marketing	658.8 Principles and Practice of Marketing.	658.8 Principles of Services Marketing	658.8 Principles of Services Marketing /	Next

Includes bibliographical references and index.

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