Exploring Corporate Strategy : Text & cases.

By:

Johnson, Gerry

Contributor(s):

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2008.Edition: 8th ed. / Gerry Johnson, Kevan Scholes, Richard WhittingtonDescription: xxxvi, 878 p. : col. ill. ; 27 cm. + Internet access cardISBN:

9781408206935 (pbk.) :
9780273711926 (pbk.) :
9780273711940 (Internet access card) :
9780273706731 (videodisc) :

Subject(s):

DDC classification:

658.4012 22

LOC classification:

HD30.28

Summary: An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Newtownabbey Campus	658.4012 (Browse shelf(Opens below))	Available	39548000005475

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Previous	658.4 Team Roles at Work /	658.400151 Quantitative Techniques /	658.4012 Corporate Strategy Toolkit : FAE (business leadership) /	658.4012 Exploring Corporate Strategy : Text & cases.	658.4012 Foundations of Corporate Success : How business strategies add value /	658.4012 Scenario Planning : The link between future and strategy /	658.4013 Understanding and Implementing Quality : Frameworks, techniques and cases /	Next

Previous ed.: 2005.

Includes bibliographical references and index.

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

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