Marketing Management And Strategy Peter Doyle.

By:

Doyle, P. (Peter), 1943-

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2001.Edition: 3rd edDescription: 500p. : ill., port. ; 25 cmISBN:

9780273651505 (pbk.) :

Subject(s):

DDC classification:

658.8 21

LOC classification:

HF5415.13 .D753 2001

Summary: This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips.

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Magherafelt Campus	658.8 (Browse shelf(Opens below))	Available	39548000003068

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Previous ed.: 1998.

Includes bibliographical references and index.

This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips.

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