Business Research Methods Alan Bryman, Emma Bell.
Material type:
TextPublication details: Oxford : Oxford University Press, 2003.Description: xv, 608 p. : ill. ; 25 cmISBN: - 9780199259380 (pbk.) :
- 658.0072Â 21
- HD30.4
| Item type | Current library | Call number | Status | Barcode | |
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Print Book - Lending
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Magherafelt Campus | 658.0072 (Browse shelf(Opens below)) | Available | 39548000003101 |
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| 658 BTEC National Business | 658.003 Complete A-Z Business Studies Handbook | 658.00715 Marketing | 658.0072 Business Research Methods | 658.0076 Management : Course book. | 658.054678 BTEC National E-Business | 658.11 Start to Grow : An entrepreneur's guide from business idea to early success / |
Includes bibliographical references (p. 577-596) and index.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
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