TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Balasubramanian,Sridhar
AU  - Kotler,Philip
TI  - Principles of Marketing
SN  - 9781292449364 (pbk.) :
AV  - HF5415 .K636 2024
U1  - 658.8 23
KW  - Marketing
KW  - Business and Management
KW  - ukslc
N1  - Previous edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021; Includes bibliographical references and index
N2  - 'Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework
ER  -