Baines, Paul,  1973- <br/><br/>
Marketing  
Paul Baines and Chris Fill. 
 - Third edition. 
 - Oxford :  Oxford University Press,  [2014] 
 - xxviii, 737 pages :  illustrations (some colour) ;  27 cm 
<br/><br/> Publication date from publisher's website.  Previous edition by Paul Baines, Chris Fill and Kelly Page, 2011.  Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions. 
<br/><br/><label>ISBN: </label>9780199659531 (pbk.) :  £46.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.<br/>Marketing--Case studies.<br/>Marketing--Management--Textbooks.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8