TY  - BOOK
AU  - Baines,Paul
AU  - Fill,Chris
TI  - Marketing 
SN  - 9780199659531 (pbk.) :
U1  - 658.8 23
PY  - 2014///]
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Textbooks
KW  - Case studies
KW  - Management
N1  - Publication date from publisher's website; Previous edition by Paul Baines, Chris Fill and Kelly Page, 2011; Formerly CIP; Includes bibliographical references and index
N2  - Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions
ER  -