Palmer, Adrian, <br/><br/>
Principles of Services Marketing 
Adrian Palmer. 
 - Seventh edition. 
 - Maidenhead, Berkshire :  McGraw-Hill Education,  [2014] 
 - xviii, 495 pages :  illustrations (black and white) ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. 
<br/><br/><label>ISBN: </label>9780077152345 (pbk.) :  £49.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P3242 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8