Marketing Effectively
Moi Ali.
- London : Dorling Kindersley, 2001.
- 72p. : col. ill. ; 18 cm.
- Essential managers .
Includes index.
The titles in the Essential Managers series provide accessible coverage of the key skills needed to succeed in business. They contain hints and tips, checklists, diagrams and photographs.
9780751312133 (pbk.) : £4.99
Marketing. Marketing--Management. Business and Management.