Peng, Mike W.,  1968-, <br/><br/>
International Business  
Mike Peng and Klaus Meyer. 
 - Second edition. 
 - xxii, 606 pages :  illustrations (colour), maps (colour) ;  26 cm 
<br/><br/> Previous edition: 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. 
<br/><br/><label>ISBN: </label>9781473722644 (pbk.) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises.<br/>International trade.<br/>International business enterprises--Case studies.<br/>International trade--Case studies.<br/>Industry.
<br/><br/><label>LC Class. No.: </label>HD2755.5 
<br/><br/><label>Dewey Class. No.: </label>338.88