TY  - BOOK
AU  - Peng,Mike W.
AU  - Meyer,Klaus
TI  - International Business 
SN  - 9781473722644 (pbk.) :
AV  - HD2755.5 
U1  - 338.88 23
KW  - International business enterprises
KW  - International trade
KW  - Case studies
KW  - Industry
KW  - ukslc
N1  - Previous edition: 2011; Includes bibliographical references and index
N2  - This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question
ER  -