Baines, Paul,  1973- <br/><br/>
Marketing  
Paul Baines, Chris Fill, and Kelly Page. 
 - Oxford :  Oxford University Press,  2008. 
 - xxvii, 859 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions. 
<br/><br/><label>ISBN: </label>9780199290437 (pbk.) :  £35.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B26 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8