TY  - BOOK
AU  - Baines,Paul
AU  - Fill,Chris
AU  - Page,Kelly
TI  - Marketing 
SN  - 9780199290437 (pbk.) :
AV  - HF5415 .B26 2008
U1  - 658.8 22
PY  - 2008///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Management
KW  - Business and Management
KW  - ukslc
N1  - Includes bibliographical references and index
N2  - Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions
ER  -