Pike, Steven. <br/><br/>
Destination Marketing :  an integrated marketing communication approach / 
Steven Pike. 
 - Amsterdam ;  London :  Butterworth-Heinemann,  2008. 
 - xv, 406 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 371-396) and index. 
<br/><br/> 'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications. 
<br/><br/><label>ISBN: </label>9780750686495 (pbk.) :  £26.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Place marketing.<br/>Tourism--Marketing.<br/>Travel and Tourism.
<br/><br/><label>LC Class. No.: </label>G155.A1  / P5 2008 
<br/><br/><label>Dewey Class. No.: </label>338.47910688