TY  - BOOK
AU  - Pike,Steven
TI  - Destination Marketing: an integrated marketing communication approach 
SN  - 9780750686495 (pbk.) :
AV  - G155.A1 P5 2008
U1  - 338.47910688 22
PY  - 2008///
CY  - Amsterdam, London
PB  - Butterworth-Heinemann
KW  - Place marketing
KW  - Tourism
KW  - Marketing
KW  - Travel and Tourism
KW  - ukslc
N1  - Includes bibliographical references (p. 371-396) and index
N2  - 'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications
ER  -