Destination Branding :  managing place reputation / 
[edited by] Nigel Morgan, Annette Pritchard, Roger Pride. 
 - Third edition. 
 - xvii, 370 pages :  illustrations ;  24 cm 
<br/><br/> Previous edition: 2004. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding. 
<br/><br/><label>ISBN: </label>9780080969305 (pbk.) :  No price  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Tourism.<br/>Tourism--Marketing.<br/>Travel and Tourism.
<br/><br/><label>LC Class. No.: </label>HF6161.T63  / D4 2011 
<br/><br/><label>Dewey Class. No.: </label>338.47910688