TY  - BOOK
AU  - Morgan,Nigel
AU  - Pritchard,Annette
AU  - Pride,Roger
TI  - Destination Branding: managing place reputation 
SN  - 9780080969305 (pbk.) :
AV  - HF6161.T63 D4 2011
U1  - 338.47910688 23
KW  - Advertising
KW  - Tourism
KW  - Marketing
KW  - Travel and Tourism
KW  - ukslc
N1  - Previous edition: 2004; Includes bibliographical references and index
N2  - By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding
ER  -