Brassington, Frances. <br/><br/>
Essentials of Marketing 
Frances Brassington and Stephen Pettitt. 
 - 2nd ed. 
 - Harlow :  Financial Times Prentice Hall,  2007. 
 - xiv, 545 p. :  col. ill. ;  26 cm. 
<br/><br/> Formerly CIP. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control. 
<br/><br/><label>ISBN: </label>9780273708186 (pbk.) :  £34.99 
<br/><br/><label>LCCN: </label>2006052469 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B6336 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8