TY  - BOOK
AU  - Brassington,Frances
AU  - Pettitt,Stephen
TI  - Essentials of Marketing
SN  - 9780273708186 (pbk.) :
AV  - HF5415 .B6336 2007
U1  - 658.8 22
PY  - 2007///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
N1  - Formerly CIP; Includes bibliographical references and indexes
N2  - Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control
ER  -