Fahy, John,  1962- <br/><br/>
Foundations of Marketing  
John Fahy and David Jobber. 
 - 5th ed. 
 - Maidenhead :  McGraw-Hill Education,  c2015. 
 - xix, 358 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077167950  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8