TY  - BOOK
AU  - Fahy,John
AU  - Jobber,David
TI  - Foundations of Marketing 
SN  - 9780077167950 
U1  - 658.8 
PY  - 2015///
CY  - Maidenhead
PB  - McGraw-Hill Education
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -