TY  - BOOK
AU  - Saunders,Mark
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research Methods for Business Students
SN  - 9780273716860 (pbk.) :
U1  - 650.072 22
PY  - 2009///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Business
KW  - Research
KW  - Data processing
N1  - Formerly CIP; Includes bibliographical references and index; The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report
N2  - Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate
ER  -