Blythe, Jim. <br/><br/>
Principles And Practice Of Marketing  
Jim Blythe. 
 - 2nd ed. 
 - Andover :  South-Western Cengage Learning,  c2009. 
 - xxi, 744 p. :  col. ill. ;  28 cm. 
<br/><br/> Previous ed.:London: Thomson, 2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781408011478 (pbk.) :  £45.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8