TY - BOOK AU - Blythe,Jim TI - Principles And Practice Of Marketing SN - 9781408011478 (pbk.) : U1 - 658.8 22 PY - 2009/// CY - Andover PB - South-Western Cengage Learning KW - Marketing KW - Business and Management KW - ukslc N1 - Previous ed.:London: Thomson, 2006; Includes bibliographical references and index ER -