Electronic Commerce 2012 : A managerial perspective and social networks perspective.
- Global ed. / Efraim Turban ... [et al.] with contributions by Judy Lang ... [et al.].
- Boston, [Mass.] ; London : Pearson, c2012.
- 791 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.