Ward, Keith. <br/><br/>
Financial Aspects of Marketing 

 - Oxford :  Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,  1989, (1992 [reprint]) 
 - xii,434p 
 - The marketing series .
<br/><br/><label>ISBN: </label>0434922218 (pbk) 0750616024 (pbk) 9780434922215 9780750616027 
<br/><br/><label>Nat. Bib. No.: </label>b8918827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Finance.
<br/><br/><label>Dewey Class. No.: </label>658.1511