TY  - BOOK
AU  - Ward,Keith
ED  - Chartered Institute of Marketing.
ED  - Institute of Marketing
TI  - Financial Aspects of Marketing
SN  - 0434922218 (pbk)
U1  - 658.1511 
PY  - 1989///, (1992 [reprint])
CY  - Oxford
PB  - Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
KW  - Marketing
KW  - Management
KW  - Finance
ER  -