Johnson, Gerry. <br/><br/>
Exploring Corporate Strategy :  Text & cases. 

 - 8th ed. /  Gerry Johnson, Kevan Scholes, Richard Whittington. 
 - Harlow :  Financial Times Prentice Hall,  2008. 
 - xxxvi, 878 p. :  col. ill. ;  27 cm. +  Internet access card. 
<br/><br/> Previous ed.: 2005. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations. 
<br/><br/><label>ISBN: </label>9781408206935 (pbk.) :  £48.39 9780273711926 (pbk.) :  No price 9780273711940 (Internet access card) :  No price 9780273706731 (videodisc) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Strategic planning.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HD30.28 
<br/><br/><label>Dewey Class. No.: </label>658.4012