01377nam a2200325 a 4500001001400000003000800014005001700022008004100039020003600080020003700116020005300153020004200206040003600248050001200284072001500296082001700311100002000328245005000348250006600398260005200464300006600516500002400582504005100606520025800657650002300915650002400938650003600962700002000998700003301018BDZ0008152223StDuBDS20260330105512.0081003s2008    enka   f b    001|0|eng d  a9781408206935 (pbk.) :c£48.39  a9780273711926 (pbk.) :cNo price  a9780273711940 (Internet access card) :cNo price  a9780273706731 (videodisc) :cNo price  aStDuBDSbengcStDuBDSdStDuBDSZ 4aHD30.28 7aBUS2ukslc04a658.40122221 aJohnson, Gerry.10aExploring Corporate Strategy :bText & cases.  a8th ed. /bGerry Johnson, Kevan Scholes, Richard Whittington.  aHarlow :bFinancial Times Prentice Hall,c2008.  axxxvi, 878 p. :bcol. ill. ;c27 cm. +eInternet access card.  aPrevious ed.: 2005.  aIncludes bibliographical references and index.8 aAn extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations. 0aBusiness planning. 0aStrategic planning. 7aBusiness and Management.2ukslc1 aScholes, Kevan.1 aWhittington, Richard,d1958-