Text & cases Johnson, Gerry. creator Scholes, Kevan. Whittington, Richard 1958- text bibliography enk Harlow Financial Times Prentice Hall 2008 8th ed. / monographic eng

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xxxvi, 878 p. : col. ill. ; 27 cm. + Internet access card. An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations. specialized Previous ed.: 2005. Includes bibliographical references and index. Business planning Strategic planning Business and Management HD30.28 658.4012 9781408206935 (pbk.) : 9780273711926 (pbk.) : 9780273711940 (Internet access card) : 9780273706731 (videodisc) : StDuBDS 081003 20260330105512.0 BDZ0008152223 eng