Swift, Ian. <br/><br/>
Marketing   An Analytical And Evaluative Approach To Business Studies  
Ian Swift. 
 - London :  Hodder & Stoughton,  2000. 
 - vii, 136p. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/> Marketing examines the marketing process within a business. It covers the development of marketing strategies and plans from the results of market research results and audits. Current issues are placed centrally within traditional marketing theory. 
<br/><br/><label>ISBN: </label>9780340758359 (pbk.) :  £9.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8