00936nam a2200241 a 4500 BDZ0002435909 StDuBDS 20260330113415.0 991221s2000 enk d 001 0 eng d 9780340758359 (pbk.) : £9.99 StDuBDS StDuBDS StDuBDSZ HF5415 BUS eflch 658.8 21 Swift, Ian. Marketing An Analytical And Evaluative Approach To Business Studies Ian Swift. London : Hodder & Stoughton, 2000. vii, 136p. ; 25 cm. Includes index. Marketing examines the marketing process within a business. It covers the development of marketing strategies and plans from the results of market research results and audits. Current issues are placed centrally within traditional marketing theory. Marketing. Business and Management. eflch 1808 1808 39548000003066 2026-03-30 LNF 658.8 MAG MAG 0 0 0 0 0 2026-03-30 11:34:50 2026-03-30 39548000003067 2026-03-30 RNF 658.8 MAG MAG 0 0 0 0 0 2026-03-30 11:37:34 2026-03-30