TY  - BOOK
AU  - Swift,Ian
TI  - Marketing : An Analytical And Evaluative Approach To Business Studies 
SN  - 9780340758359 (pbk.) :
AV  - HF5415 
U1  - 658.8 21
PY  - 2000///
CY  - London
PB  - Hodder & Stoughton
KW  - Marketing
KW  - Business and Management
KW  - eflch
N1  - Includes index
N2  - Marketing examines the marketing process within a business. It covers the development of marketing strategies and plans from the results of market research results and audits. Current issues are placed centrally within traditional marketing theory
ER  -