Doyle, P.  1943- <br/><br/>
Marketing Management And Strategy  
Peter Doyle. 
 - 3rd ed. 
 - Harlow :  Financial Times Prentice Hall,  2001. 
 - 500p. :  ill., port. ;  25 cm. 
<br/><br/> Previous ed.: 1998. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips. 
<br/><br/><label>ISBN: </label>9780273651505 (pbk.) :  £29.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D753 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8